{"id":4219,"date":"2022-09-20T16:09:49","date_gmt":"2022-09-20T14:09:49","guid":{"rendered":"https:\/\/www.mensa.it\/?p=4219"},"modified":"2026-02-14T18:26:54","modified_gmt":"2026-02-14T17:26:54","slug":"linvasione-dei-fake-guru-esilaranti-quanto-pericolosi","status":"publish","type":"post","link":"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi","title":{"rendered":"L\u2019invasione dei fake guru: esilaranti quanto pericolosi"},"content":{"rendered":"<p><b>L\u2019invasione dei fake guru: esilaranti quanto pericolosi<br \/>\n<\/b>Un viaggio nel mondo dei cosiddetti \u201cguru del make money\u201d, comparsi anche in Italia oramai da qualche anno, con picco registrato nel periodo pandemico ed un target specifico (composto anche da minorenni) che viene circuito, manipolato e spinto all\u2019acquisto compulsivo di \u201cvideo-corsi\u201d e \u201csessioni di coaching\u201d che promettono una svolta esistenziale e professionale rapida e avvincente.<\/p>\n<p>Come riconoscerli, come evitarli e come contrastarli, individuando e smantellando i loro paradigmi e la retorica tossica che utilizzando come arma di persuasione per i propri clienti.<\/p>\n<p><strong>Germano Milite<\/strong> \u00e8 un giornalista professionista ed imprenditore digitale, esperto di comunicazione online, pubblicit\u00e0 e brand management. Ha lavorato in realt\u00e0 nazionali ed internazionali, da dieci anni si occupa, tra le altre cose, di tutela del consumatore. Nel 2020, con la testata indipendente\u00a0<a href=\"http:\/\/www.young.it\/\">www.young.it<\/a>\u00a0da lui fondata ed attualmente diretta, ha lanciato la rubrica \u201cFufflix\u201d, con la quale ha portato avanti inchieste, approfondimenti ed interviste proprio sul mondo dei fake guru italiani ed esteri.<\/p>\n<p>Sar\u00e0 possibile seguire gratuitamente la diretta su Twitch, sulla pagina <a href=\"https:\/\/www.facebook.com\/MensaItalia\/\">Facebook<\/a> e sul canale <a href=\"https:\/\/www.youtube.com\/user\/MensaItalia\/\">YouTube<\/a> del Mensa Italia, il 22 Settembre alle ore 21.00<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019invasione dei fake guru: esilaranti quanto pericolosi Un viaggio nel mondo dei cosiddetti \u201cguru del make money\u201d, comparsi anche in Italia oramai da qualche anno, con picco registrato nel periodo [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":4220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[174,179],"tags":[],"class_list":["post-4219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi-e-contenuti","category-conferenze-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019invasione dei fake guru: esilaranti quanto pericolosi - Mensa Italia - The High I.Q. Society<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019invasione dei fake guru: esilaranti quanto pericolosi - Mensa Italia - The High I.Q. Society\" \/>\n<meta property=\"og:description\" content=\"L\u2019invasione dei fake guru: esilaranti quanto pericolosi Un viaggio nel mondo dei cosiddetti \u201cguru del make money\u201d, comparsi anche in Italia oramai da qualche anno, con picco registrato nel periodo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi\" \/>\n<meta property=\"og:site_name\" content=\"Mensa Italia - The High I.Q. Society\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MensaItalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-20T14:09:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-14T17:26:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mensa.it\/wp-content\/uploads\/2022\/09\/09.22-Germano-Milite.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1251\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mensa Italia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mensa Italia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi\"},\"author\":{\"name\":\"Mensa Italia\",\"@id\":\"https:\/\/www.mensa.it\/#\/schema\/person\/cdaae475562cb5d305b29f0af02d8ba1\"},\"headline\":\"L\u2019invasione dei fake guru: esilaranti quanto pericolosi\",\"datePublished\":\"2022-09-20T14:09:49+00:00\",\"dateModified\":\"2026-02-14T17:26:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi\"},\"wordCount\":196,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mensa.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mensa.it\/wp-content\/uploads\/2022\/09\/09.22-Germano-Milite.jpg\",\"articleSection\":[\"CONTENUTI\",\"Talks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi\",\"url\":\"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi\",\"name\":\"L\u2019invasione dei fake guru: esilaranti quanto pericolosi - Mensa Italia - The High I.Q. Society\",\"isPartOf\":{\"@id\":\"https:\/\/www.mensa.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mensa.it\/wp-content\/uploads\/2022\/09\/09.22-Germano-Milite.jpg\",\"datePublished\":\"2022-09-20T14:09:49+00:00\",\"dateModified\":\"2026-02-14T17:26:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi#primaryimage\",\"url\":\"https:\/\/www.mensa.it\/wp-content\/uploads\/2022\/09\/09.22-Germano-Milite.jpg\",\"contentUrl\":\"https:\/\/www.mensa.it\/wp-content\/uploads\/2022\/09\/09.22-Germano-Milite.jpg\",\"width\":2400,\"height\":1251},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mensa.it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019invasione dei fake guru: esilaranti quanto pericolosi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mensa.it\/#website\",\"url\":\"https:\/\/www.mensa.it\/\",\"name\":\"Mensa Italia - The High I.Q. Society\",\"description\":\"Mensa Italia - The High I.Q. Society\",\"publisher\":{\"@id\":\"https:\/\/www.mensa.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mensa.it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mensa.it\/#organization\",\"name\":\"Associazione Mensa Italia\",\"url\":\"https:\/\/www.mensa.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mensa.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mensa.it\/wp-content\/uploads\/2018\/01\/logo2-2.png\",\"contentUrl\":\"https:\/\/www.mensa.it\/wp-content\/uploads\/2018\/01\/logo2-2.png\",\"width\":80,\"height\":80,\"caption\":\"Associazione Mensa Italia\"},\"image\":{\"@id\":\"https:\/\/www.mensa.it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MensaItalia\/\",\"https:\/\/www.youtube.com\/user\/MensaItalia\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mensa.it\/#\/schema\/person\/cdaae475562cb5d305b29f0af02d8ba1\",\"name\":\"Mensa Italia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mensa.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2ef735d18d3c3a425439df025a4aef2ea731717c4a8af4e31eb245cb6c24bb88?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2ef735d18d3c3a425439df025a4aef2ea731717c4a8af4e31eb245cb6c24bb88?s=96&d=mm&r=g\",\"caption\":\"Mensa Italia\"},\"url\":\"https:\/\/www.mensa.it\/?author=40\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019invasione dei fake guru: esilaranti quanto pericolosi - Mensa Italia - The High I.Q. Society","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi","og_locale":"en_US","og_type":"article","og_title":"L\u2019invasione dei fake guru: esilaranti quanto pericolosi - Mensa Italia - The High I.Q. Society","og_description":"L\u2019invasione dei fake guru: esilaranti quanto pericolosi Un viaggio nel mondo dei cosiddetti \u201cguru del make money\u201d, comparsi anche in Italia oramai da qualche anno, con picco registrato nel periodo [&hellip;]","og_url":"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi","og_site_name":"Mensa Italia - The High I.Q. Society","article_publisher":"https:\/\/www.facebook.com\/MensaItalia\/","article_published_time":"2022-09-20T14:09:49+00:00","article_modified_time":"2026-02-14T17:26:54+00:00","og_image":[{"width":2400,"height":1251,"url":"https:\/\/www.mensa.it\/wp-content\/uploads\/2022\/09\/09.22-Germano-Milite.jpg","type":"image\/jpeg"}],"author":"Mensa Italia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mensa Italia","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi#article","isPartOf":{"@id":"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi"},"author":{"name":"Mensa Italia","@id":"https:\/\/www.mensa.it\/#\/schema\/person\/cdaae475562cb5d305b29f0af02d8ba1"},"headline":"L\u2019invasione dei fake guru: esilaranti quanto pericolosi","datePublished":"2022-09-20T14:09:49+00:00","dateModified":"2026-02-14T17:26:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi"},"wordCount":196,"commentCount":0,"publisher":{"@id":"https:\/\/www.mensa.it\/#organization"},"image":{"@id":"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi#primaryimage"},"thumbnailUrl":"https:\/\/www.mensa.it\/wp-content\/uploads\/2022\/09\/09.22-Germano-Milite.jpg","articleSection":["CONTENUTI","Talks"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi","url":"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi","name":"L\u2019invasione dei fake guru: esilaranti quanto pericolosi - Mensa Italia - The High I.Q. Society","isPartOf":{"@id":"https:\/\/www.mensa.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi#primaryimage"},"image":{"@id":"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi#primaryimage"},"thumbnailUrl":"https:\/\/www.mensa.it\/wp-content\/uploads\/2022\/09\/09.22-Germano-Milite.jpg","datePublished":"2022-09-20T14:09:49+00:00","dateModified":"2026-02-14T17:26:54+00:00","breadcrumb":{"@id":"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi#primaryimage","url":"https:\/\/www.mensa.it\/wp-content\/uploads\/2022\/09\/09.22-Germano-Milite.jpg","contentUrl":"https:\/\/www.mensa.it\/wp-content\/uploads\/2022\/09\/09.22-Germano-Milite.jpg","width":2400,"height":1251},{"@type":"BreadcrumbList","@id":"https:\/\/www.mensa.it\/2022\/09\/linvasione-dei-fake-guru-esilaranti-quanto-pericolosi#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mensa.it\/"},{"@type":"ListItem","position":2,"name":"L\u2019invasione dei fake guru: esilaranti quanto pericolosi"}]},{"@type":"WebSite","@id":"https:\/\/www.mensa.it\/#website","url":"https:\/\/www.mensa.it\/","name":"Mensa Italia - The High I.Q. Society","description":"Mensa Italia - The High I.Q. Society","publisher":{"@id":"https:\/\/www.mensa.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mensa.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mensa.it\/#organization","name":"Associazione Mensa Italia","url":"https:\/\/www.mensa.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mensa.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.mensa.it\/wp-content\/uploads\/2018\/01\/logo2-2.png","contentUrl":"https:\/\/www.mensa.it\/wp-content\/uploads\/2018\/01\/logo2-2.png","width":80,"height":80,"caption":"Associazione Mensa Italia"},"image":{"@id":"https:\/\/www.mensa.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MensaItalia\/","https:\/\/www.youtube.com\/user\/MensaItalia"]},{"@type":"Person","@id":"https:\/\/www.mensa.it\/#\/schema\/person\/cdaae475562cb5d305b29f0af02d8ba1","name":"Mensa Italia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mensa.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2ef735d18d3c3a425439df025a4aef2ea731717c4a8af4e31eb245cb6c24bb88?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ef735d18d3c3a425439df025a4aef2ea731717c4a8af4e31eb245cb6c24bb88?s=96&d=mm&r=g","caption":"Mensa Italia"},"url":"https:\/\/www.mensa.it\/?author=40"}]}},"jetpack_featured_media_url":"https:\/\/www.mensa.it\/wp-content\/uploads\/2022\/09\/09.22-Germano-Milite.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.mensa.it\/index.php?rest_route=\/wp\/v2\/posts\/4219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mensa.it\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mensa.it\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mensa.it\/index.php?rest_route=\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mensa.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4219"}],"version-history":[{"count":1,"href":"https:\/\/www.mensa.it\/index.php?rest_route=\/wp\/v2\/posts\/4219\/revisions"}],"predecessor-version":[{"id":4221,"href":"https:\/\/www.mensa.it\/index.php?rest_route=\/wp\/v2\/posts\/4219\/revisions\/4221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mensa.it\/index.php?rest_route=\/wp\/v2\/media\/4220"}],"wp:attachment":[{"href":"https:\/\/www.mensa.it\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mensa.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mensa.it\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}