{"id":2869,"date":"2021-01-23T12:41:12","date_gmt":"2021-01-23T11:41:12","guid":{"rendered":"https:\/\/www.mensa.it\/?p=2869"},"modified":"2026-02-15T11:52:19","modified_gmt":"2026-02-15T10:52:19","slug":"corporate-propaganda-istruzioni-per-luso","status":"publish","type":"post","link":"https:\/\/www.mensa.it\/?p=2869","title":{"rendered":"27 gennaio \u2013 videoconferenza: Corporate Propaganda"},"content":{"rendered":"

Greenwashing, rainbow-washing, pinkwashing,
\nBLM-washing:<\/i> da Nike con Kaepernick alle posizioni anti-gay di Chick-fil-A, passando da Paypal contro North Carolina, il mondo della comunicazione sta cambiando.
\nStiamo assistendo alla progressiva crescita di quello che si \u00e8 iniziato a definire CPA, Corporate Political Advocacy<\/i>: da spettatrici ad attrici, le aziende \u201cdettano\u201d l\u2019agenda politica con azioni precise e mirate.<\/p>\n

Sono tutti fenomeni legati ad un nuovo modo di comunicare, chiamato da qualche anno Corporate Propaganda<\/i>, dove vengono sfruttate tecniche tipiche di altri ambiti, per influenzare le opinioni dei consumatori del 21esimo secolo.
\nFenomeni da studiare per comprenderne le implicazioni.<\/p>\n

Con Matteo Flora.<\/strong>
\nProfessore a.c. in Corporate Reputation & Storytelling, Imprenditore in The Fool e LT42, Partner dello Studio Legale 42LawFirm. Autore & divulgatore.<\/p>\n

Sar\u00e0 possibile seguire gratuitamente la diretta sulla pagina Facebook<\/a> e sul canale YuoTube<\/a> del Mensa Italia, il 27 gennaio alle ore 21.00<\/p>\n","protected":false},"excerpt":{"rendered":"

Greenwashing, rainbow-washing, pinkwashing, BLM-washing: da Nike con Kaepernick alle posizioni anti-gay di Chick-fil-A, passando da Paypal contro North Carolina, il mondo della comunicazione sta cambiando. Stiamo assistendo alla progressiva crescita […]<\/p>\n","protected":false},"author":40,"featured_media":2875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[174,179],"tags":[],"class_list":["post-2869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi-e-contenuti","category-conferenze-online"],"yoast_head":"\n27 gennaio \u2013 videoconferenza: Corporate Propaganda - Mensa Italia - The High I.Q. 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